![]() ![]() Over on Google Play store, we see more image creatives but there are still some videos too. If you go down you can see which apps the ad appears in and their shares. You can also see here the title along with its impression share contributions for it. ![]() ![]() ![]() As you can see too, it gives the feeling of playing it yourself which is what you’d want from a playable ad. Here’s an example of one of its top playable creatives. We can see two videos and two playable for the App Store, and we know that videos and playable are often preferred for game apps as it gives a feeling of real gameplay. Above you see the top 6 based on their impression scores. We did this for Fishdom to take a look at its top creatives. When we go over to the Top Creatives tab from our Ad Intelligence tool, we can choose to filter out by app category or even more specific a certain app title. Top Creatives of Fishdom in iOS and Google Play Store Top Creatives of Fishdom iOS Over on the Google Play Store localization seems more diverse, with 8 languages as seen in the language pie chart. In the App Store, the US takes up the most share, but when we look over to right and see which languages are utilized in their creatives we can see that Spanish, German, French and Russian are also available. We can also see the efforts of localization when we look at the list of the countries their ads are available in, this is listed in order of which country the ads appear in most. Not only is it targets the USA, but it is also quite active in Europe and Asia, which shows that they spent a considerable effort into localization. Distribution Share of Fishdom Google Play Distribution Share of Fishdom iOSĪs we can see, fishdom is being distributed on top ad networks and in many countries. The distribution share of the impression percentage received for the last month of fishdom, the Ad Networks utilized and the Countries being targeted by this app can be found below. Similar to Google Play Store, it is active with 12 ad networks and again, Facebook takes up a considerable share of total percentages. Campaign Analysis of Fishdom Google Play Store The creatives are mostly in image and video format, similar to other game apps, as videos give the users a sense of playing the game and therefore is eye-catching for apps like Fishdom. And out of its total 977 creatives, 409 are active. A good chunk of that is occupied by Facebook, followed up by Mopub, Vungle, Unity, and Ironsource are all taking up more than 7% each. We can see that it is active in 13 ad networks, and is determined in getting downloads from in-app ads, more than some of the other apps out there. This app is both “running ads” and “publishing ads.” which gives chance to this app being more visible and increasing the share. Campaign Analysis of Fishdom iOSĪbove is a snapshot of the main campaign metrics from Fishdom’s iOS app. Campaign Analysis Of FishdomĬampaign Analysis shows us insights like which ad networks Fishdom is using for their creatives, what kind of creatives they are using and if they are localized or not.Īs they’re number 6th in overall advertising in iOS right now, let’s take a further look into their ad strategy to understand how they’ve achieved this. Now, let’s take a closer look at the specific campaign metrics of Fishdom to deepen our analysis of their paid user acquisition strategy. Fishdom In Top Advertisers Fishdom in Top Advertisersįor the last month, Fishdom is one of the top advertisers in all countries, ranking at 6th for the App Store and 22nd for Google Play Store from March 30th to April 5th. Category Ranking of Fishdom Google Play StoreĪnd in the Google Play Store we see growth again, the game rose from 20th to 13th in Games in the past month, and 45th to 32nd in overall apps in the USA. In the App Store, the game rose from 31st to 4th in overall Games in the past month, and 51st to 17th in overall apps for the USA. Fishdom’s Category Rankings Category Ranking of Fishdom iOS Let’s take a closer look at Fishdom’s ad strategy, a game coming from, Playrix who created successful games such as Homescapes and Gardenscapes. We have looked more into detail to one of the Top Game apps, to see what kinda strategies they’re taking on during this long quarantine period to acquire more users. So, entertainment and game apps are on the rise, naturally.Īs the interest in games are going up rapidly, some games are becoming more prominent than the others. As a generation, we were already glued to our phones but when you are indoors literally 24/7 there is not much else to do anyway. The new normal is online work and school but even with that, there’s still a lot of spare time left. With coronavirus, people have been stuck at home. ![]()
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